Aura Fashions Ltd

Aura Fashions Ltd, based in Potters Bar, UK, is a small, active company founded five years ago. With thirteen employees and £970,296 in assets, it’s a solo-founded operation led by one director and owner. The company regularly imports clothing and accessories (excluding knitted or crocheted items) – a consistent activity spanning 66 months, with the latest import occurring in February 2025. Export activity is less frequent, with just one month of recorded exports in October 2024.

The company’s website, Aura Fashion, showcases a range of dresses – mini, midi, and maxi – alongside occasion wear and evening gowns. The site emphasizes affordability, quality, and a focus on enhancing customers' "aura" through stylish clothing. It offers free shipping on all orders and a spring sale with up to 70% off selected items. The website also features a blog with styling tips and information about the brand's ethos. It’s a clear indication of an e-commerce business targeting fashion-conscious consumers.

Financially, Aura Fashions Ltd presents a mixed picture. While current assets have increased significantly, jumping 380% to £970,000, equity has soared to £75,000 – a massive 77,000% increase from the previous year. However, bank borrowings have also risen considerably, increasing by 2,400% to £7,800. Trade debtors have ballooned by 400% to £940,000, which could indicate a reliance on credit sales or delayed customer payments. Creditors have also increased substantially, rising 620% to £650,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the large increase in debt warrants attention. The company is exempt from an audit as a small company, so the financial data is unaudited.

Overall, Aura Fashions Ltd seems to be experiencing rapid growth, but it’s also taking on more debt to fuel that growth. Whether this is a sustainable strategy remains to be seen, but the company’s focus on e-commerce and its stylish product range position it well to capitalize on the growing demand for affordable, fashionable clothing.

Registered in England/Wales under the registration number 12566117, with a registered address at EN6 1TL, England, Potters Bar, Hertfordshire, 18 Station Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.