Athena Luxe Limited

Athena Luxe Limited is a small, active company based in Birkenhead, UK, founded five years ago. With two employees and £214,574 in assets, it operates an e-commerce site and regularly exports clocks, watches, and their parts—a trend spanning 37 months with the most recent export in December 2024. The company’s real address is registered at Flat 1, Clifton Gate Clifton Road, and is managed by a single director and owner, Lin Pui Pui.

The company’s website, Athena Lifestyle, focuses on women's fashion, offering a wide range of clothing and accessories at competitive prices. It emphasizes new arrivals, clearance sales, and a diverse selection of styles—from dresses and tops to jeans and swimwear. The site also features a blog and customer reviews, highlighting its commitment to quality and customer satisfaction. The company’s founders, Pavneet Bhasin and Shally Bhasin, are noted for their success in the fashion industry, including recognition on the Businessworlds 40 Under 40 list and a spot as the Top Ecommerce Western Wear Brand on Myntra.

Financially, Athena Luxe Limited shows some concerning trends. While current assets increased by 26% to £210,000, net losses deepened to -£23,000. Bank borrowings decreased by 32% to £21,000, and cash reserves increased by 240% to £9,700. Creditors increased by 14% to £75,000, and trade debtors increased by 22% to £200,000. Recoverable tax increased by a massive 330% to £69,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the increasing losses and rising debt levels suggest a need for careful financial management. As a small company, it is exempt from an audit, so the figures are unaudited. It seems like the company is burning through cash, but the increase in recoverable tax suggests a possible refund or credit.

Registered in England/Wales under the registration number 12069626, with a registered address at CN41 2TH, United Kingdom, Birkenhead, Athena Luxe Limited, Flat 1, Clifton Gate Clifton Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.