Ast Floorcoverings Ltd.

Ast Floorcoverings Ltd, based in Telford, UK, is a small, family-owned business with an active status. Founded 25 years ago, the company employs 19 people and holds £1,644,234 in assets. It operates from a virtual address, a detail worth noting, and is managed by two directors and three owners. Google reviews are stellar, boasting a 5.0 rating from 178 reviews. The company irregularly imports plastics and plastic products, with the last import occurring over a year ago.

The company’s website, astfloorcoverings.co.uk, is a straightforward online presence focused on supplying Shropshire with carpets, vinyls, and laminates. It’s clear the business operates primarily as a showroom and retailer, with a focus on competitive pricing and free measurements within a 15-mile radius. The website encourages customers to browse stock, get quotes, and even sign up for promotions—a common strategy for attracting local business. There’s no obvious e-commerce functionality, suggesting a reliance on in-person sales.

Financially, Ast Floorcoverings Ltd presents a mixed picture. Current assets increased by 8%, reaching £1,600,000, while net assets rose by 12% to £1,700,000. However, bank borrowings jumped by a significant 2,400%, reaching £29,000, and cash reserves declined by 30% to £28,000. Trade debtors also increased substantially, by 25%, to £830,000. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. As a small company, it’s exempt from an audit, so the financial information is unaudited.

Overall, Ast Floorcoverings Ltd appears to be a well-regarded local business navigating typical challenges. The increase in debt suggests a possible investment in stock or expansion, but the declining cash reserves warrant close monitoring. The company’s strong Google rating and focus on local service indicate a loyal customer base, which should help it weather any financial headwinds.

Registered in England/Wales under the registration number 03956631, with a registered address at TF7 4NA, England, Telford, Shropshire, Coppice House, Halesfield 7.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.