Assuwa Ltd

Assuwa Ltd, a small, active company from London UK, was founded three years ago in April 2022. It operates as a solo-founder e-commerce business with a virtual address and a single director and owner, Yanyali Selin. The company holds just £7,055 in assets and has a perfect Google rating.

The business focuses on crafting and selling sustainable, handcrafted jewellery, offering free UK delivery and worldwide shipment. Its website showcases a wide range of necklaces, rings, earrings, bracelets, and charms, many inspired by ancient Mediterranean stories. It also offers bespoke jewellery personalization and a recycling program for unworn jewellery. The website's design is clean and modern, with a focus on high-quality product photography and storytelling. It's clear Assuwa Ltd is aiming for a premium brand image.

Financially, Assuwa Ltd presents a mixed picture. While current assets increased by 43% to £7,100, equity plummeted 120% to -£20,000, a significant decline. Creditors have also risen substantially, up 95% to £28,000 within the last year. Cash on hand decreased slightly, falling 4% to £1,600. Trade debtors remained constant at £1,600. The company’s small size (meeting two of three conditions for a small company) helps it stay nimble, but the substantial equity loss is concerning. The lack of employees (zero reported) suggests a very lean operation. The accounts are unaudited, and no auditor is mentioned, which is typical for a small company.

Overall, Assuwa Ltd is likely burning through money, a common challenge for startups. The company’s focus on sustainability and handcrafted quality, combined with its strong online presence, suggests potential for future growth, but it will need to address its financial challenges to thrive long term.

Registered in England/Wales under the registration number 14038645, with a registered address at E1 0SG, England, London, 5 Brayford Square.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.