Asiaoriental Store Limited

Asiaoriental Store Limited, based in Aldershot, UK, is a small, active company founded eleven years ago in December 2013. With nine employees and £302,611 in assets, it operates from a virtual address shared by twenty-one other companies, raising some questions. The company has four directors but no reported owners, a common situation for smaller businesses. It boasts a solid Google rating of 4.0 based on 580 reviews, indicating generally positive customer experiences. The company is an irregular importer, primarily dealing in electrical machinery and equipment, with recent activity recorded in December 2024.

The company’s website, accessible through a Facebook login, primarily directs users to Facebook’s social media platform. It doesn't appear to be an e-commerce site itself, but rather a portal to connect with customers and promote the business. It’s not clear if they sell online, but the Facebook presence suggests a focus on social media marketing.

Financially, Asiaoriental Store Limited presents a mixed picture. While current assets remained relatively stable at £300,000, a slight increase of 5.5%, other indicators are concerning. Bank borrowings decreased significantly, dropping 39% to £67,000, which is good news. However, cash reserves plummeted 47% to £17,000, and trade debtors increased dramatically by 270%, reaching £190,000. This suggests the company is struggling to collect payments from customers. Creditors also decreased by 35%, which is positive, but equity dropped 13%, leaving net assets at just £30,000. The company’s small size (meeting two of three conditions for a small company) allows for flexibility, but the decline in equity and cash reserves warrants attention. No auditor is mentioned, which is expected for a small, exempt company.

In conclusion, Asiaoriental Store Limited seems to be facing some financial headwinds. While the company maintains a good reputation with customers, the decline in cash reserves and the increase in outstanding debts suggest it's burning through money. The lack of reported owners and the virtual address also add a layer of complexity to the company's operations.

Registered in England/Wales under the registration number 08824445, with a registered address at GU11 3HU, England, Aldershot, C/O The Accounting Practice Ltd 2nd Floor, 2 Alexandra Terrace, Alexandra Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.