Ashton Riley Optical Limited

Ashton Riley Optical Ltd, based in Stanmore, UK, is a small, active company founded just three years ago. With four employees and £48,040 in assets, it's a family business led by a solo founder and four directors/owners. The company holds a perfect 5.0 Google rating from one review, and regularly imports optical and medical tools and devices—the last import was recorded in December 2024. It operates from a virtual address, registered with fifty-six other companies, which is a little unusual.

The company’s website, ashtonriley.co.uk, showcases a curated selection of eyewear from brands like Carolina Lemke, Mad in Italy, and others. It’s clearly focused on retail, offering a mix of online sales and appointment-based services. The site emphasizes style, quality, and even offers a booking calendar for personalized consultations—a nice touch. They also have a wholesale option, suggesting they supply other retailers too.

Financially, Ashton Riley Optical Ltd presents a mixed picture. While cash reserves increased by a substantial 590% to £9,200, net assets declined by 100% to -£110,000. Creditors have risen dramatically, up 160% to £160,000, and trade debtors have also increased significantly, by 2000% to £29,000. The company’s small size—meeting two of three criteria for a small company—helps it remain agile, but the substantial drop in equity is a concern. It's a little strange to see such a large increase in debtors, which could mean they are struggling to get paid. As a small company, it's exempt from an audit, so the figures are unaudited.

Overall, Ashton Riley Optical Ltd seems to be navigating a challenging financial landscape. While the company has a good reputation and a strong online presence, it needs to address its growing debts and improve its cash flow to ensure its long-term sustainability.

Registered in England/Wales under the registration number 13616604, with a registered address at HA7 1DL, England, Stanmore, 12 Collins Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.