Artificial Eden Ltd
- Small
- Active
- 3 years
- £5,444 (assets)
- Real address
- 1 director
- 1 owner
- Solo founder
- E-commerce
- Rating 5.0 (14)
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Phones
Summary
Artificial Eden Ltd, hailing from Chelmsford, UK, is a small, active company established three years ago. With £5,444 in assets, a real address, and a solo founder who also serves as director and owner, it operates an e-commerce site with a stellar 5.0 Google rating based on 14 reviews. The company’s status is active and it was incorporated on May 07, 2021.
The website showcases a wide range of artificial plants, trees, topiary, and green living walls, catering to both indoor and outdoor spaces. It’s clear that Artificial Eden Ltd is focused on retail sale via mail order and via internet. The site emphasizes free next-day delivery over £50, a 15% discount on the first order, 90-day returns, and a unique selling point: planting one real tree with every order. The website also features a blog with helpful guides on styling artificial plants and maintaining them.
Financially, Artificial Eden Ltd presents a mixed picture. Cash reserves have decreased by 44% to £2,800, and net assets have fallen by 45% to -£45,000. Creditors have surged by a substantial 730%, reaching £42,000, while current assets have declined by 35% to £5,400. The company’s small size—meeting two of three conditions for being classified as small—allows for agility, but the significant equity drop is concerning. It’s worth noting that the company has zero employees reported. With no auditor mentioned, the figures are unaudited.
It appears that Artificial Eden Ltd is facing some financial challenges, likely typical for a growing e-commerce business. The company’s success hinges on maintaining its high Google rating and continuing to attract customers with its unique selling points—namely, the commitment to planting real trees and offering a wide selection of realistic artificial greenery.
Registered in England/Wales under the registration number 13381244, with a registered address at CM3 5TB, England, Chelmsford, 11 Chandlers Way, South Woodham Ferrers.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- Crozier William Mark
- 3 years
- 2
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- Crozier William Mark
- 3 years
- 2
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted eleven months ago.
Last news
-
Unaudited abridged accounts made up to 2024-05-31Download 6 pages pdf report
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Confirmation statement made on 2024-05-07 with updatesDownload 4 pages pdf report
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Unaudited abridged accounts made up to 2023-05-31Download 7 pages pdf report
FAQ about Artificial Eden Ltd
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