Arete Merch Ltd

Arete Merch Ltd, based in Baldock, UK, is a small, active company founded six years ago in 2018. The business boasts £3,923 in assets and operates from a real address, managed by a single director and owner – a solo founder. It’s a private limited company registered in England and Wales.

The company’s website, aretemerch.com, highlights its focus on providing excellent quality products through an ecommerce brand. They identify popular products needing improvement, then use design and creativity to solve common problems, aiming to better serve customers. The site actively seeks product ideas and offers cashback incentives for new product trials, indicating a focus on customer engagement and innovation. The site also offers a mailing list for customers to stay up to date with new products.

Financially, Arete Merch Ltd presents a mixed picture. Current assets have seen a significant drop, decreasing by 67% to just £3,900. This is accompanied by a substantial decline in net assets, plummeting 43% to -£19,000. Bank borrowings have also increased, though by a smaller amount, rising 17% to £16,000. Creditors have decreased slightly, and cash reserves have fallen dramatically, dropping 77% to just £400. The company’s small size (meeting two of three criteria for a small company) helps it remain flexible, but the sharp decline in equity is concerning. With no auditor mentioned, the figures are unaudited.

The company is clearly struggling to maintain a healthy financial position, with losses mounting and cash reserves dwindling. While the website demonstrates an active ecommerce presence and a focus on customer engagement, the financial data suggests the business is burning through money. It's unclear if the company will be able to turn things around, but its focus on product improvement and customer feedback could be key to its future success.

Registered in England/Wales under the registration number 11542105, with a registered address at SG7 6BU, England, Baldock, Hertfordshire, 34 Walnut Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.