Aqua Swim Supplies Limited

Aqua Swim Supplies Ltd, based in London, UK, is a small, active company founded nine years ago in 2016. It employs five people and holds £594,410 in assets, operating from a real address and managed by two directors and a solo founder. The business runs an e-commerce site and irregularly imports clothing and accessories made by knitting or crocheting, with the last import activity recorded two months ago in September 01, 2024. The company’s website showcases a wide range of swimwear, equipment, and accessories for men, women, and children, alongside wetsuits and open water gear, with a strong emphasis on top brands like Speedo, TYR, and Zone3.

Aqua Swim Supplies Ltd operates in the retail sale of sports goods, fishing gear, camping goods, boats and bicycles industries. The website’s design is modern and user-friendly, featuring detailed product descriptions, size guides, and customer reviews. It also offers free UK delivery on orders over £50 and a straightforward returns portal. The company actively promotes its products through social media and email marketing, with seasonal sales and new product announcements.

Financially, Aqua Swim Supplies Ltd presents a mixed picture. While current assets are up 8.9% to £590,000, net assets have increased by 62% to £61,000. Bank borrowings have increased by 17% to £12,000, and cash reserves have dropped significantly by 99% to just £220. Creditors have increased by 12% to £520,000. The company meets the criteria for a small business, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. There is no auditor mentioned, so the accounts are unaudited. Accumulated depreciation has increased by 100%, which could be a sign of increased investment in assets.

Despite the drop in cash reserves, the increase in net assets suggests improved profitability. The irregular import activity and focus on niche products could be a deliberate strategy to manage inventory and minimize risk. The company's online presence and focus on customer service position it well for continued growth, although careful management of cash flow will be essential.

Registered in England/Wales under the registration number 09942055, with a registered address at N21 3QL, England, London, 50 Hillfield Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.