Appleton Brooks Ltd

Appleton Brooks Ltd from Hitchin UK is a small, active company founded two years ago. It’s a solo venture with one employee and £32,127 in assets, operating from a virtual address. The company is led by one director and owner, Arkell Steven, and regularly imports ceramic products – a consistent activity spanning eight months, with the latest import recorded in February 2025. It operates as agents specializing in the sale of other particular products.

The company’s website, Appleton Brooks, showcases a wide range of porcelain tiles for kitchens, bathrooms, walls, and floors. It’s a fully-fledged e-commerce operation, offering collections like Artefact, Ashmore, and Florence, alongside design advice and trend reports. The site emphasizes high-quality materials, modern design, and competitive pricing, with sections dedicated to samples, FAQs, and customer support. It even has a blog featuring articles on tile selection and design trends. The site is well-designed and easy to navigate, suggesting a focus on the customer experience.

Financially, Appleton Brooks Ltd presents a mixed picture. Cash bank on hand has remained steady at £15,000, but creditors have also stayed at £15,000. Current assets are at £32,000, and debtors are at £16,000. Equity has remained consistent at £17,000. While the company meets two of the three criteria to be considered small (turnover under £10.2 million, balance sheet total under £5.1 million, and fewer than 50 employees), the lack of significant growth in assets and the consistent level of debt suggest a stable, but not rapidly expanding, business. The company’s unaudited financial statements, exempt due to its small size, rely on director-reported data.

The consistent import activity of ceramic products, combined with the e-commerce focus, indicates a business model centered on sourcing and selling specialized tiles. While the financial figures don’t reveal explosive growth, the established online presence and steady import operations suggest a sustainable, albeit modest, operation.

Registered in England/Wales under the registration number 14542994, with a registered address at SG4 0TY, England, Hitchin, Hertfordshire, 71 Knowl Piece Wilbury Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.