Appleberry Foods Limited

Appleberry Foods Limited, based in Stanmore, UK, is a small, active company established seventeen years ago in 2007. With forty-eight employees and £1,444,558 in assets, it’s a solo-founded operation overseen by one director and owner. The business operates in the wholesale of wine, beer, spirits, and other alcoholic beverages, alongside retail sales and catering to unlicensed restaurants and cafes. It’s an irregular importer, with its top import category being Drinks, Alcohol, and Vinegar, totaling 2 months of imports, the latest being August 2023.

The company’s website, Puff Plus Bar Vape UK, focuses on selling vape products, requiring visitors to confirm their legal drinking age before entry. This suggests a deliberate effort to comply with age restrictions and regulations surrounding vape sales. The site emphasizes authentic flavors and free delivery, hallmarks of a modern e-commerce business. It's a clear focus on a specific niche market.

Financially, Appleberry Foods Limited shows a mixed picture. While gross profit loss increased by a substantial 52%, to £1,700,000, other key metrics raise concerns. Cash bank on hand plummeted 89%, to just £60,000, and debtors decreased by a massive 82%, to £120,000. Creditors, however, decreased by 30%, to £67,000. Administrative expenses surged by 66%, to £1,300,000, and net assets increased by 31%, to £930,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp decrease in cash reserves and increase in administrative expenses are noteworthy. No auditor is mentioned, likely due to its status as a small company.

In short, Appleberry Foods Limited is showing signs of growth but also facing financial pressures. The company's focus on vaping, while potentially lucrative, also carries regulatory risks. It’s clear that the company is burning through money, and while profits are up, the long-term sustainability of this trend remains to be seen.

Registered in England/Wales under the registration number 06398298, with a registered address at HA7 3SA, England, Stanmore, 3 Kenneth Gardens.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.