Apparatus London Ltd.

Apparatus London Ltd is a small, active company based in London, UK, founded five years ago in 2019. It employs eight people and holds £517,293 in assets, though its registered address is likely a virtual one, as 600 companies share the same location. The company is owned by Anderson Jeremy Rey and Hendifar Gabriel, and managed by four directors. Apparatus London Ltd regularly imports furniture, lighting, and prefabricated buildings – a total of 25 months of import activity, with the last operation recorded in January 01, 2025.

The company's website, apparatus-london.com, is a visually driven platform showcasing its products and brand. It utilizes cookies to function and personalize the user experience, and offers a curated selection of lighting, furniture, and objects, with an emphasis on design and craftsmanship. While the site doesn’s directly facilitate online sales, it serves as a digital catalog and brand showcase, directing customers to showrooms and retailers. It’s clear that Apparatus London Ltd operates as a design house and distributor, rather than a direct e-commerce business.

Financially, Apparatus London Ltd presents a mixed picture. While current assets decreased slightly by 8.2% to £520,000, net assets also declined by 15% to -£1.9 million. Bank borrowings increased significantly, reaching £670,000, and cash reserves fell by 57% to £130,000. Creditors also increased by 60%, suggesting a need for better cashflow management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity raises concerns. The accounts are unaudited, and no auditor is mentioned.

Despite the financial challenges, Apparatus London Ltd appears to be maintaining a strong brand identity and focus on high-end design. The company’s reliance on showrooms and retailers, combined with its premium product offering, suggests a strategy of cultivating a loyal customer base rather than pursuing high-volume sales. It’s possible that the company is reinvesting profits into product development and brand building, but the declining cash reserves warrant close monitoring.

Registered in England/Wales under the registration number 12270103, with a registered address at WC1N 3AX, London, 27 Old Gloucester Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.