Apothaka Ltd

Apothaka Ltd is a small, active company based in London, UK, founded six years ago. It’s a solo founder operation with two directors, and currently employs just one person. The company holds £38,426 in assets and operates from a virtual address, registered with 5630 other companies—a bit unusual. It runs an e-commerce site specializing in skincare.

The website, Apothaka Skincare, showcases a range of award-winning, fragrance-free skincare products designed to support skin barrier health. It offers a variety of cleansers, hydrators, serums, and moisturisers, alongside kits and accessories. The site emphasizes gentle, effective formulations and caters to different skin types. Natasha Dauncey is the face of the brand, appearing prominently in product descriptions and promotional materials. The site also features a blog with skincare education content, and a rewards program for loyal customers.

Financially, Apothaka Ltd’s numbers show some concerning trends. Cash bank on hand dropped by a significant 39% to £15,000, and net assets plummeted 67% to just £3,000. Retained earnings and accumulated losses took a big hit. Trade debtors increased by 15%, suggesting customers are taking longer to pay. However, creditors also rose by 8%, which could be a result of increased stock purchases to support the e-commerce operation. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) keeps it nimble, but the sharp decline in equity is a red flag. There’s no auditor mentioned, so the figures are unaudited.

It’s clear that Apothaka Ltd is burning through cash, and the business is reliant on the owner’s expertise and the brand’s appeal to maintain momentum. Whether the company can achieve sustainable growth remains to be seen, but the focus on skin barrier health and the direct-to-consumer model offer potential for future success.

Registered in England/Wales under the registration number 11785992, with a registered address at WC2H 9JQ, England, London, 71-75 Shelton Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.