Analogue Seduction Ltd

  • Small
  • Active
  • 15 years
  • 12 employees
  • £865,983 (assets)
  • Real address
  • 2 directors
  • 2 owners
  • Regular importer
  • Regular exporter
  • Family business
  • Rating 5.0 (235)

Field of Operation

Wholesale of electronic and telecommunications equipment and parts
46520 7883 companies
Retail sale via mail order houses or via Internet
47910 203008 companies

Social media

Phones

Summary

Analogue Seduction Ltd, based in Peterborough, UK, is a small, active company founded fifteen years ago. Employing twelve people, it holds £865,983 in assets and operates from a real address. With two directors and two owners – Penska Caroline Anne and Penska Gary Edward – it’s a family business boasting a stellar 5.0 Google rating from 235 reviews. The company regularly imports and exports electrical machinery and equipment, with 81 months of import activity and 144 months of export activity.

The company’s website showcases a passion for analogue playback systems, offering a curated selection of amplifiers, headphones, cables, and other high-end audio equipment. It's not a typical e-commerce site with endless product listings; instead, it acts as a showcase for specialist brands, frequently highlighting new arrivals and limited-time offers. Recent news posts feature deals on Musical Fidelity and Rega products, as well as promotions on brands like Dali and HiFi Rose. The site also features a selection of new and used equipment, catering to both seasoned audiophiles and those new to the hobby.

Financially, Analogue Seduction Ltd presents a mixed picture. While current assets remain relatively stable at £870,000, net assets have taken a significant hit, dropping 16% to £650,000. Bank borrowings have increased by 28%, reaching £5,800, and cash reserves have decreased by 6.1%, settling at £580,000. Trade debtors have surged by 110%, suggesting a potential increase in outstanding customer payments. Creditors have also increased, but only by a small amount. The company’s small size – meeting two of three criteria for being considered small – helps it remain flexible, but the drop in equity warrants attention. No auditor is mentioned, likely due to the company’s exemption as a small entity.

Overall, Analogue Seduction Ltd appears to be a well-regarded specialist retailer, but its financial performance suggests it’s facing some challenges. The company’s focus on high-end audio equipment and its strong online presence should help it navigate these pressures, but close monitoring of its financial position will be essential.

Registered in England/Wales under the registration number 06930988, with a registered address at PE1 4AU, Peterborough, Cambridgeshire, 143 Eastfield Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • Penska Caroline Anne
  • 9 years
  • 2
  • 25%+
  • Penska Gary Edward
  • 9 years
  • 1
  • 25%+

Managers

  • Penska Gary Edward
  • 15 years
  • 2
Manager
  • Penska Caroline Anne
  • 15 years
  • 2
Administrator

Last reports

Download the last financial report
Download the last confirmation report
* may contain a full shareholder list

Last news

  1. Confirmation statement made on 2024-06-14 with no updates
  2. Total exemption full accounts made up to 2023-12-31
  3. Amended total exemption full accounts made up to 2021-12-31

Importer profile by HS codes

Last imported products

All imported products

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Exporter profile by HS codes

Last exported products

All exported products

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