Amour Scents Ltd

Amour Scents Ltd from Romford UK: small company, active status, founded 5 years ago, 1 employee, £12,205 assets, real address, 1 director, 1 owner, e-commerce site. Regular importer of glass and glassware (4 months imported). It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £12,205.

The company operates in the retail sale of cosmetic and toilet articles in specialised stores. It’s a regular importer, with its top import category being Glass and Glassware, totaling 4 months of imports. The last import operation was conducted on February 1, 2025. The website, amourscents.com, showcases a wide range of perfumes inspired by designer fragrances, offering bundles and individual scents for both men and women. It’s clear they’re targeting a customer base looking for affordable luxury, with phrases like “Incomparable Quality” and “30-Day Money Back Guarantee” prominently displayed. The site also features a section dedicated to “Featured In” – suggesting a growing brand presence.

Financially, Amour Scents Ltd presents a mixed picture. Current assets are down 1.3% to £12,000, while equity has plummeted a significant 410% to -£54,000. Bank borrowings have increased dramatically, rising 1000% to £42,000, and cash reserves have decreased by 1.3% to £12,000. Creditors have also increased, rising 1000% to £42,000. The lack of employees (just one reported) suggests a very lean operation. With no auditor mentioned, the figures rely on unaudited statements.

While the e-commerce site appears active and well-reviewed, the financials reveal a considerable strain. Whether this is typical startup turbulence or a longer-term challenge remains to be seen, but for now, Amour Scents Ltd is betting on its niche market and customer satisfaction to turn the tide.

Registered in England/Wales under the registration number 12401416, with a registered address at RM1 1DX, England, Romford, Brookland House, Brooklands Approach.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.