Amory London Ltd

Amory London Ltd is a small, active company based in Borehamwood, UK, founded three years ago in 2021. With four employees and £197,541 in assets, it operates from a real address and is overseen by one director and owner. The company regularly imports electrical machinery and equipment – twenty-one months of activity recorded, with the last import in February 2025 – and occasionally exports furniture, lighting, and prefabricated buildings, with just one month of export activity as of March 2023.

The company’s website, Amory London, focuses on hair styling tools, boasting advanced hair technology and a lifetime warranty. It offers a range of straighteners, curlers, hair care products, and accessories, catering to diverse hair types and styling preferences. The site also features a wide selection of international currencies, suggesting a global customer base.

Financially, Amory London Ltd shows some concerning trends. While current assets increased by 120% to £200,000, equity plummeted 300% to -£37,000 – a significant downturn. Bank borrowings also increased substantially, rising by 180% to £93,000, and cash reserves decreased by 10% to £21,000. Creditors, however, decreased by 270% to £150,000, which might suggest better management of short-term liabilities. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the sharp drop in equity is a red flag. No auditor is mentioned, meaning the figures are unaudited.

Overall, Amory London Ltd appears to be navigating a period of financial pressure, despite its strong online presence and focus on premium hair styling tools. The company’s future success hinges on its ability to stabilize its equity and manage its debt load, while continuing to attract and retain customers in a competitive market.

Registered in England/Wales under the registration number 13562972, with a registered address at WD6 4RQ, England, Borehamwood, Unit 1 Borehamwood Enterprise Centre, Theobald Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.