Amonax Limited

Amonax Limited is a small, active e-commerce business based in Ringwood, UK, founded six years ago in 2019. With four employees and £1,058,072 in assets, it operates as a solo founder venture under the direction of Chen Shumeng, who is also the owner. The company’s primary focus is the retail sale of sports goods, fishing gear, camping goods, boats, and bicycles via its website, Amonax.co.uk, which positions itself as the UK’s leading home fitness accessories brand. It regularly imports toys, games, and sports equipment, with the latest import operation recorded in January 2025.

The Amonax website showcases a wide range of fitness products, including barbells, dumbbells, resistance bands, and ab rollers. It’s clear that the company targets both new exercisers and seasoned gym-goers, offering everything from basic equipment to specialized training sets. The site features a blog with buying guides and reviews, reinforcing its position as a knowledgeable resource in the home fitness market. The company also offers customization options for weights and even has a section dedicated to refurbished equipment.

Financially, Amonax Limited’s report reveals a mixed picture. While cash bank on hand has significantly decreased by 72% to £140,000, current assets remain stable at £1,100,000. However, accrued liabilities have slightly improved, dropping 8.8% to -£9,500. Trade debtors have increased by 32%, reaching £380,000, which could indicate a growth in sales but also potential payment delays. On a positive note, creditors have decreased by 27%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the reduction in cash reserves warrants attention. With no auditor mentioned, the unaudited figures rely on director-reported data.

Overall, Amonax Limited appears to be a growing e-commerce business with a strong brand identity and a focus on the home fitness market. However, the company’s financial performance suggests that it may be burning through cash, and it will need to carefully manage its expenses and cash flow to sustain its growth.

Registered in England/Wales under the registration number 11926425, with a registered address at BH24 2AL, England, Ringwood, 33 Hurn Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.