Amelia Jane London Ltd

Amelia Jane London Ltd is a small, family-run business based in London, UK, with an active trading status. Founded eleven years ago in 2014, the company holds £23,681 in assets and operates from a virtual address shared by many other businesses. Run by two directors and two owners, it’s a tight-knit operation. The company operates in the retail sale via mail order houses or via internet industries, specializing in fashion accessories like pyjamas, hats, scarves, and children's wear—all showcased on its vibrant online shop.

The website, Amelia Jane London, is a fully functional e-commerce platform, complete with product categories, a shopping cart, and a clear returns policy. It’s a modern online store, with a focus on pom-pom hats, scarves, and matching sets—a distinctive aesthetic that’s promoted across social media channels like TikTok, Instagram, Facebook, and Twitter. The site also features a "Gift Card" section and a "Sale" area, indicating a focus on both new products and promotional offers.

Financially, Amelia Jane London Ltd presents a mixed picture. While current assets remained relatively stable at £24,000, equity dropped significantly to -£52,000. Cash bank on hand increased substantially, rising 710% to £1,100—a positive sign. However, creditors also increased, rising 4.4% to £76,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity suggests it’s burning through cash. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, Amelia Jane London Ltd appears to be a small, online retail business with a distinctive brand. While the financials indicate some challenges—particularly the negative equity—the increase in cash reserves suggests it’s managing its finances better. The company's focus on a specific niche and its active social media presence could help it sustain its growth, but keeping a close eye on its equity position will be important.

Registered in England/Wales under the registration number 08969652, with a registered address at N1 7GU, England, London, 20-22 Wenlock Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.