Amaranthine Home Ltd

Amaranthine Home Ltd is a small, active company based in London, UK, founded six years ago in 2019. With seven employees and £370,233 in assets, it operates from a real address and is led by a solo founder who also serves as director and owner. The company runs an e-commerce site specializing in artificial flowers and related homeware. It regularly imports glass and glassware, with 8 months of import activity recorded, the last in December 2024. Sporadically, it exports prepared feathers, down, artificial flowers, and human hair products, with just one month of export activity as of October 2021.

The company’s website, The Faux Flower Company, showcases a wide range of artificial flowers, bouquets, and luxury vases. It emphasizes realistic designs, hand-made quality, and a curated selection of homeware accessories. The site features seasonal collections, best-selling items, and a blog offering inspiration and buying guides. It's clear the business is focused on providing high-quality, aesthetically pleasing artificial flower arrangements for home décor.

Financially, Amaranthine Home Ltd presents a mixed picture. Cash reserves decreased by 22%, settling at £66,000, while bank borrowings increased by a significant 130%, reaching £140,000. Trade debtors jumped by a substantial 93%, indicating potential delays in customer payments. However, creditors remained steady at £68,000. The company’s small size—meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees—allows it to remain nimble, but the increase in debt and decrease in cash raise questions. The company’s net assets declined by 47%, dropping to £70,000. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The company’s focus on high-quality artificial flowers and its strong online presence suggest potential for growth. However, managing its debt and maintaining healthy cash flow will be crucial for its long-term success. The increase in loans, while concerning, could be a strategic move to support inventory or marketing efforts—but it’s something to keep an eye on.

Registered in England/Wales under the registration number 11887154, with a registered address at SW1P 4RL, United Kingdom, London, Flat 7 53 Millbank.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.