Am Diamonds Limited

Am Diamonds Limited, based in Tadley, UK, is a small, active company established 18 years ago. With two employees and £23,858 in assets, it operates from a real address and is overseen by three directors and two owners. The company specializes in retail sales via mail order and internet, offering loose diamonds and platinum engagement rings.

The company’s website, AMDiamonds, positions itself as a “diamond matchmaker,” helping customers find the right diamond. It offers a wide range of services, from providing a price guide to offering brokerage services and diamond insurance tips. The site emphasizes expertise and personalized service, with Alan AMDiamonds acting as a “Master Diamond Sourcing Agent.” The site also features detailed information about diamond cut, clarity, weight, and color—a clear effort to educate and build trust with potential buyers. It seems like they are doing ecommerce, with a focus on high-end diamonds and personalized service rather than mass-market sales.

Financially, Am Diamonds Limited presents a mixed picture. Accumulated depreciation has increased by 46%, reflecting investment in computer equipment, while cash bank on hand has decreased by 22% to £24,000. Creditors have fallen by 12%, which is good, but net assets remain at -£29,000, indicating ongoing losses. The number of employees has also decreased by 50% to just one, which could be a result of cost-cutting measures. The company is classified as small, meeting two of the three criteria for size. There is no mention of an auditor, likely due to its small size.

Overall, Am Diamonds Limited seems to be navigating a challenging financial landscape. While it maintains a strong online presence and specialized service offering, the declining cash reserves and ongoing losses suggest it’s burning through money. Whether the company can sustain its operations and achieve profitability remains to be seen, but the focus on high-end diamonds and personalized service could provide a path to success.

Registered in England/Wales under the registration number 06063609, with a registered address at RG26 5DD, Tadley, Hampshire, Old Cottage The Street, Bramley.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.