Always & Forever Branding Ltd
- Small
- Active
- 5 years
- 3 employees
- £2,275 (assets)
- Virtual address
- 2 directors
- 2 owners
- Family business
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Always & Forever Branding Ltd is a small, family business based in London, UK, with an active status. Founded five years ago in 2020, the company employs three people and holds £2,275 in assets. It operates from a virtual address, registered at a location shared by many other companies, and is led by two directors and two owners, Nicholson Anne-marie Rose and Nicholson Samantha Jane. The company runs an e-commerce site, specializing in decorative flower animals and related products.
The website, AlwaysForever, showcases a range of products including crystal bears, flower animals, and seasonal lollipops, all aimed at creating memorable gifts and experiences. It emphasizes free shipping, 100% satisfaction guarantees, and instant refunds—a common strategy for online retailers. The site’s design is modern and visually appealing, with a focus on user-friendly navigation and high-quality product photography. They’re clearly targeting a market interested in unique, gift-worthy items, particularly for special occasions like birthdays and baby showers.
Financially, Always & Forever Branding Ltd is showing some concerning trends. Current assets have decreased by 20% to £2,300, and net assets have fallen 3.7% to -£16,000. Bank borrowings remain steady, but cash reserves have also dropped by 20% to £2,300. Creditors have remained consistent, which is a positive sign. As a small company (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), it's likely exempt from an audit, so the figures are unaudited.
Overall, Always & Forever Branding Ltd appears to be facing challenges. The decline in assets and cash reserves suggests it's burning through money faster than it’s generating revenue, which is common for startups. The virtual address, while not necessarily a negative, does raise questions about the scale of its operations. It’s possible the company is in a growth phase, reinvesting profits back into the business, but the financial data suggests it needs to carefully manage its expenses to avoid running into financial difficulties.
Registered in England/Wales under the registration number 12449776, with a registered address at W1W 6XH, United Kingdom, London, 101 New Cavendish Street, 1st Floor South.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- Nicholson Anne-marie Rose
- 5 years
- 2
- 50%+
-
Resident of United Kingdom
-
Individual
- Nicholson Samantha Jane
- 5 years
- 1
- 25%+
-
Resident of United Kingdom
Managers
-
Individual
- Nicholson Samantha Jane
- 5 years
- 1
-
Resident of United Kingdom
-
Individual
- Nicholson Anne-marie Rose
- 5 years
- 2
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted four months ago.
Last news
-
Confirmation statement made on 2024-12-13 with updatesDownload 4 pages pdf report
-
Unaudited abridged accounts made up to 2024-03-31Download 5 pages pdf report
-
Total exemption full accounts made up to 2023-03-31Download 6 pages pdf report
FAQ about Always & Forever Branding Ltd
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