Alexander Rose Ltd.

  • Large
  • Holding
  • Active
  • 31 years
  • 32 employees
  • £5,598,627 (assets)
  • £5,339,490 (revenue)
  • Real address
  • 4 directors
  • 1 owner
  • Regular importer
  • Regular exporter
  • Rating 4.0 (15)

Field of Operation

Non-specialised wholesale trade
46900 43805 companies

Website

Social media

Phones

Summary

Alexander Rose Ltd, based in Burgess Hill, UK, is a large, active company established 31 years ago. With 32 employees and £5.5 million in assets, it’s a significant player in the furniture and garden sector. The company, owned by Sustainable Forest Products Sfp Sa, has four directors overseeing operations and generates £5.3 million in yearly revenue. Its Google rating stands at 4.0 based on 15 reviews, reflecting customer satisfaction.

Alexander Rose operates as a holding company, regularly importing and exporting furniture, lighting, and prefabricated buildings—a combined 561 months of activity. The company’s core business revolves around the wholesale and retail of luxury garden furniture, with a focus on wood, weave, and metal designs. Its website showcases a wide range of products, from bistro sets to outdoor sofas, catering to both residential and commercial clients. The company's website indicates a focus on high-end materials and craftsmanship, with warranties up to 10 years on certain products.

Financially, Alexander Rose Ltd. has experienced some challenges. Current assets have decreased by 36%, dropping to £5.6 million, while net assets have also fallen, decreasing by 42% to £1.9 million. Bank borrowings have significantly reduced by 51%, reaching £1.6 million, and cash reserves have fallen by 49% to £77,000. However, creditors have decreased by 44%, suggesting improved debt management. Turnover has plummeted by 74%, falling to £850,000—a substantial decline. The company’s size (meeting two of three criteria for a large company) means it’s not required to have an audit, so the financial statements are unaudited.

The substantial drop in turnover is a key area to watch. It’s possible this reflects broader economic conditions impacting the garden furniture market, or perhaps a shift in strategy. The decrease in cash reserves, while concerning, could be a result of investments in inventory or marketing efforts. The company’s longevity and established brand suggest it has the resilience to weather these challenges, but careful management will be crucial.

Registered in England/Wales under the registration number 02892358, with a registered address at RH15 9LE, Burgess Hill, West Sussex, Alexander House, 59 Victoria Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • Sustainable Forest Products Sfp Sa
  • 4 years
  • 75%+

Managers

  • New Aran James
  • 6 months
Managing director
Secretary
Executive director
  • Olafsson Hlodver
  • 14 years
None

Last reports

Download the last financial report
Download the last confirmation report
* may contain a full shareholder list

Last news

  1. Appointment of Mr Aran James New as a director on 2024-10-14
  2. Confirmation statement made on 2024-07-22 with no updates
  3. Satisfaction of charge 13 in full

Importer profile by HS codes

Last imported products

All imported products

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Exporter profile by HS codes

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