Afg Sales Ltd

Afg Sales Ltd, based in Southampton, UK, is a small, active company founded just one year ago. It’s a solo founder operation with one director and owner, Khosty Eliaz, operating from a real address. The company operates in the retail sale via mail order houses or via internet industries.

The company’s website, AFG Brokering a Better Future, reveals a much larger operation focused on supporting mortgage brokers. It offers a suite of technology solutions, including a platform called Suite360, software for deal lodgement and customer management (BrokerEngine Plus), marketing tools (SMART Marketing Platform), and analytics dashboards. Beyond technology, AFG provides services like business growth consulting, learning and development programs, event hosting, compliance support, and access to a panel of lenders offering white-label loans. The site also features resources like calculators, guides, and blog posts aimed at helping brokers succeed. It’s clear AFG isn’s just a retailer; it’s a technology and service provider for the mortgage industry.

Financially, Afg Sales Ltd presents a picture of a very small operation. Total assets are a modest £950, with £1200 in cash on hand. Creditors are £220, and retained earnings are £940. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the minimal cash reserves and lack of growth in assets suggest a need for careful management. The accounts are abridged and unaudited, and no auditor is mentioned, which is typical for small companies. It’s possible the company is reinvesting heavily in its technology platform, which would explain the low cash balance—but it’s something to keep an eye on. The company’s reliance on Khosty Eliaz for both management and ownership also means its success is closely tied to his abilities.

Registered in England/Wales under the registration number 15276680, with a registered address at SO16 8FX, United Kingdom, Southampton, Hampshire, 28 Menzies Close.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.