Aeliza Ltd

Aeliza Ltd, based in Ashford, UK, is a small, active company founded four years ago in 2020. It employs just one person and holds £11,210 in assets, operating from a virtual address shared by ninety-nine other companies. The business is managed by two directors and owned by Harper Donlon Jack. Aeliza Ltd is a regular importer, specializing in clothing and accessories made by knitting or crocheting, with four months of import activity recorded as of November 2023. The company operates in the other business support service activities n.e.c. industries.

The company’s website, Eliza Tinsley, showcases a wide range of products, from agricultural tools and chains to fixings and fencing. It caters to both trade and retail customers, offering a comprehensive catalog, how-to videos, and even a portal for trade partners. The site emphasizes quality, reliability, and customer service, with a focus on British craftsmanship and a strong online presence. There's a lot of products listed, which is good.

Financially, Aeliza Ltd presents a mixed picture. Current assets have fallen by 44%, dropping to £11,000, while cash reserves have also decreased by 36%, sitting at £11,000. Trade debtors have plummeted by 93%, suggesting improved collection rates or reduced credit sales, and creditors have fallen by 54%, indicating better debt management. However, equity has also declined by 33%, to £6,500, and net current assets and liabilities have decreased by 31%, to £5,900. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the drop in equity and net assets warrants attention. With no auditor mentioned (likely exempt as a small company), the figures are unaudited.

Overall, Aeliza Ltd appears to be navigating a period of financial adjustment. While it’s showing signs of improved debt management, the decline in assets and equity suggests it's burning through money. Whether this is a temporary setback or a longer-term trend remains to be seen—but for now, Aeliza Ltd is relying on its niche import business and online presence to sustain its operations.

Registered in England/Wales under the registration number 12899949, with a registered address at TN24 8LF, England, Ashford, Kent, 19 North Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.