Advanced Appearance Limited

Advanced Appearance Limited, based in Birmingham, UK, is a small holding company with an active status. Founded 21 years ago in June 2003, it employs ten people and holds assets totaling £100,103. The company, which has two directors and one owner, maintains a real address and boasts a perfect 5.0 Google rating from 23 reviews. It regularly imports prepared feathers, down, and related items, artificial flowers, and human hair products, with the most recent import activity recorded nine months ago in October 2023.

The company operates in the hairdressing and beauty treatment industries, specializing in men's hair systems. Its website showcases a wide range of products and services, including lace, skin, and Afro hair systems, as well as formulations, package deals, and consultations. The site emphasizes natural-looking results and confidence-boosting solutions for hair loss, offering both online sales and salon fittings. It even has a blog section, which is nice.

Financially, Advanced Appearance Limited’s recent report shows a mixed picture. Current assets decreased by 35%, dropping to £100,000, while net assets declined by 41%, settling at £31,000. Bank borrowings saw a significant decrease of 53%, falling to £17,000, and cash reserves also dropped by 21%, reaching £64,000. Trade debtors plummeted by 90%, suggesting improved collection rates, but creditors also decreased by 14%, which is good. The company qualifies as a small company, meeting two of three criteria: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. There’s no mention of an auditor, likely due to its small size.

Overall, Advanced Appearance Limited seems to be navigating a period of change. While it maintains a strong online presence and positive customer reviews, the decline in equity and assets warrants attention. The company’s ability to adapt to market trends and maintain its competitive edge will be crucial for its continued success.

Registered in England/Wales under the registration number 04797290, with a registered address at B44 8QP, Birmingham, 86-88 Hawthorn Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.