Activity Toys Direct Limited

Activity Toys Direct Ltd, based in Ingleton, UK, is a small, active company established 24 years ago. Boasting a perfect 5.0 Google rating from 42 reviews, it operates an e-commerce site selling children's play equipment. With five directors but no reported owners, the company has a real registered address and employs a small team—meeting two of three conditions to be considered small: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. It’s an irregular importer, with its last import activity recorded one month ago, back in February 2016.

The company's website, Activity Toys Direct, is a well-established online retailer specializing in children's play equipment. It offers a wide range of products, from swings and slides to trampolines and ride-on toys, catering to various age groups and price points. The site highlights brands like Actiplay, Step2, and Plum, and features a blog with helpful content. It also has a delivery FAQ and payment methods.

Financially, Activity Toys Direct Ltd presents a concerning picture. Accumulated depreciation on plant and machinery has plummeted by 97%, and cash bank on hand has vanished entirely. Creditors have also fallen dramatically, and net assets are down 98%. While the company’s small size allows for agility, the sharp decline in equity and the reliance on bank borrowings suggest financial strain. The lack of an auditor (likely exempt as a small company) means these figures are unaudited.

Despite the worrying financial trends, Activity Toys Direct Ltd remains a significant player in the online children's play equipment market. Whether it can navigate these challenges and sustain its position remains to be seen.

Registered in England/Wales under the registration number 04102836, with a registered address at LA6 3JD, England, Ingleton, North Yorkshire, Lowkbers, Lowkber Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.