Action London Limited

Action London Limited is a small, active holding company based in London, UK. Founded four years ago in March 2021, it employs just one person and holds £85,427 in assets. The company, with a real registered address, is led by one director and owned by Yiwu Lidong E Commerce Co Ltd, a relationship that shifted two years ago. It operates in the wholesale of household goods and retail via mail order, and is a regular importer of leather goods, travel bags, and animal harnesses, with 57 months of import activity recorded, the last in January 2025.

The company's website, Action West London, focuses on community support and social impact. It’s not a traditional e-commerce site; instead, it highlights projects aimed at employment, education, and enterprise for disadvantaged young people and adults in West London. The site features stories, testimonials, and details on various initiatives, including a corporate mentoring program and a social impact report. It also includes a blog with updates and news related to the community.

Financially, Action London Limited has experienced a dramatic shift. Retained earnings and accumulated losses plummeted by 4,300%, resulting in a net asset liability of -£98,000. Cash reserves increased significantly, jumping 1,100% to £5,400, but bank borrowings surged by 7,400% to £74,000. Trade debtors increased by 99%, and creditors ballooned by 2,700% to £200,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s exempt from an audit, so the figures are unaudited. The increase in bank borrowings and the significant loss suggest the company is burning through cash, possibly to fund its community projects. While the company’s social impact work is commendable, its financial health is a concern.

Registered in England/Wales under the registration number 13307252, with a registered address at NW2 2LX, England, London, Flat 1 19 Hendon Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.