Aaj Traders Ltd

Aaj Traders Ltd is a small, holding company based in London, UK, with an active status. Founded nine years ago in 2016, it employs eight people and holds £2,074,775 in assets. The company operates a real address and is managed by one director and one owner. Aaj Traders Ltd runs an e-commerce site and regularly imports jewelry, precious stones, and metals – a trend spanning 19 months, with the latest import recorded in January 2025.

The company’s website, A Jewellers, positions itself as Europe’s number one jeweller, showcasing a wide range of luxury watches and jewellery, including Rolex, Audemars Piguet, and Cartier. The site highlights free shipping and warranties, and features a blog with articles and guides on diamonds and watch care. It also prominently displays endorsements from several high-profile artists and musicians, like Burna Boy and Aitch, adding to its prestige. The website's design and content suggest a focus on high-end clientele and a strong online presence.

Financially, Aaj Traders Ltd presents a mixed picture. While cash reserves increased by a significant 54% to £440,000, current assets only grew by 33% to £2,100,000. Trade creditors have increased dramatically, ballooning by 150% to £1,200,000, which could indicate increased reliance on credit. Bank borrowings also surged by a remarkable 2,400% to £29,000. Perhaps surprisingly, the number of employees has increased by 38% to eleven, suggesting growth in operational needs. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the rising debts could present a challenge. There’s no mention of an auditor, likely due to the company’s small size and exemption from an audit. The company’s net assets, however, have slightly declined, which could be a concern.

Registered in England/Wales under the registration number 09980921, with a registered address at EC1N 8EX, United Kingdom, London, 46 Hatton Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.