3e Choice Ltd

3e Choice Ltd is a small holding company based in Beaconsfield, UK, with an active status. Founded three years ago in December 31, 2021, it operates with a single employee and holds £24,435 in assets. The company utilizes a virtual address, registered at HP9 1XP, England, Beaconsfield, Buckinghamshire, Pippins, Cherry Drive, which is probably virtual as twenty eight companies registered at the same address. It’s led by two directors and has one owner, and it runs an e-commerce site specializing in thermal flasks and related products.

The website, 3E CHOICE, showcases a range of thermal flasks, mugs, and car kettles, targeting both individual consumers and businesses. The site emphasizes temperature display technology, vacuum insulation, and competitive pricing, offering a variety of models and styles. It’s clear the company is focused on online retail, with a clean, user-friendly design and a strong emphasis on customer satisfaction.

Financially, 3e Choice Ltd presents a mixed picture. While cash bank on hand increased by a substantial 44% to £15,000, net assets declined sharply to -£3,400. This indicates that the company is burning through cash, despite increased cash reserves. Bank borrowings remained steady at £20,000, and creditors decreased by 45% to £8,400, suggesting some improvement in managing short-term liabilities. Trade debtors, however, skyrocketed by 19,000% to £5,700, which could be a cause for concern if these payments aren't received promptly. The company’s small size (meeting two of three criteria for a small company) helps it remain agile, but the negative equity is a significant red flag. With no auditor mentioned, the figures rely on unaudited statements.

Overall, 3e Choice Ltd appears to be a small, e-commerce-focused business with potential, but also facing financial challenges. The company’s ability to manage its cash flow and collect outstanding debts will be crucial for its long-term success.

Registered in England/Wales under the registration number 13807619, with a registered address at HP9 1XP, England, Beaconsfield, Buckinghamshire, Pippins, Cherry Drive.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.