1st Online Solutions Limited

1st Online Solutions Ltd, based in London, UK, is a holding company established fifteen years ago in 2009. With four employees and £1,871,981 in assets, the company operates from a virtual address—a fact highlighted by fifteen other companies registered at the same location. It’s directed by two individuals, Anton Peychev and Rune Hoy, and owned by Anton Skarlatov and Rune Sovndahl. The company runs an e-commerce site and is an irregular importer of machinery, boilers, and mechanical appliances, with the last import operation occurring in August 2024. It boasts a perfect 5.0 Google rating based on two reviews.

The company’s website details a range of services, including web design, UX (user experience) design, SEO (search engine optimisation), and mobile app development. It positions itself as a provider of custom solutions, emphasizing a "curious nature" and "abiding passion for design." The site highlights services like responsive web design, copywriting, content strategy, and local search marketing. It also offers a suite of software solutions, including a live chat system, CRM (customer relationship management) software, and fleet management tools. The company’s “About Us” section features profiles of its directors, Rune Sovndahl and Anton Skarlatov, and emphasizes its team of SEO experts and digital marketing professionals.

Financially, 1st Online Solutions Ltd presents a mixed picture. Accrued liabilities decreased by 25%, and deferred income also fell by 27%, suggesting better management of short-term obligations. However, the company’s bank borrowings increased significantly by 79%, reaching £720,000, while cash and bank on hand dropped by 54% to £630,000. The company’s net assets also declined, falling 55% to £380,000. Despite these challenges, the company’s revenue remained steady, at £4.1 million. The company’s average number of employees decreased by 50% to just two, which may be a result of restructuring or outsourcing. The company’s auditor, Simpson Wreford LLP, has not released any statements regarding the company’s financial health.

Overall, 1st Online Solutions Ltd appears to be navigating a period of change. While its e-commerce operations and range of services remain strong, the company’s financial performance suggests it's burning through money. The virtual address and reduced workforce could indicate a shift towards a more streamlined and cost-effective business model, but the increased borrowings raise concerns about its long-term financial stability.

Registered in England/Wales under the registration number 07082485, with a registered address at HA2 6LB, England, London, 9 Temsford Close, North Harrow.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.